The Qooocy Story

We began with basics. The things we reach for again and again, to fix our hair, to zhush it up, to get it out of the way, and get on with the day. That was 2020, when we wrote a business plan no longer than a paragraph. Since then, Qooocy has grown, but we’ve stuck to the practice of consistently creating beauty solutions that are elevated in quality and sustainability, supporting our community even as the world continues to change around us.

There are these key moments throughout the day that we call “Qooocy Moments,” where there is an opportunity for a reset, a transition, a simple act of self-care that gives you a little boost, and gets you on to the next thing. It’s these moments we think of any time we create something new. We imagine people with all hair types, budgets and points of view, navigating and negotiating the twists and turns of their lives.

Our goal is to create a support system that gives you a boost any time you need it, allowing you to treat yourself well and do your best every day–whatever that looks like!

About Our Founder

A small-town girl from China, Vivian Hu had big dreams, but not the kind most have when they move to Washington DC. She just wanted to create something that would mean something to people. She wanted everyone to be able to access little indulgences at affordable prices.

Vivian was right. Striking a sweet spot between mindfulness and manufacturing, she bootstrapped her business and scaled up gradually over the next decade-plus. Staying constantly in touch with her community and their desires, she continues to seek out ways to create better versions of the everyday items people reach for again and again.

Vivian Hu, Founder & CEO

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